Competing against different platforms and property types to book out your rooms.
Worrying about how to book rooms in advance, even during the slow seasons.
Wondering how to attract a higher caliber guest.
Getting feedback and opinions about what to do with your property, from friends and family.
Your biggest struggle? Getting your property consistently and effortlessly booked.
Imagine booking out months in advance, at the high occupancy rates you want, attracting your ideal guests and avoiding all the bargain hunters.
Create a ‘timeless’ lodging brand that provides a memorable experience for your guests; one that they can’t stop raving about when they return home!
In this comprehensive workbook, the Elevated Lodging Experience, you’ll learn how to encapsulate the entire customer journey from beginning to end and express it verbally and visually; so your property is continuously booked with outstanding reviews!
You have the potential to tap into your property’s unique advantages, using those special qualities to create a captivating experience that truly stand out to your dream guests.
You’ll start off by…
Uncovering your greatest opportunities to play to your property’s personality & strengths, while elevating your experience’s touchpoints (without having to undergo a costly remodel!)
Discovering who your dream guest is, beyond the basic demographics that might currently be limiting your property’s potential and growth.
Learning how to elevate your lodging experience with regards to the 4 biggest areas to add more value to your guest and command a higher nightly rate: entertainment, education, aesthetics, and escape
After working to thoughtfully position your property, you’ll learn how to clearly communicate the value it offers to attract your ideal traveler and guest.
In this section, you’ll cover…
How to develop your own Branded Copy Style Guide for your property, so you know exactly what to say and how to say it.
Communicating directly to your ideal clients, using the words they use.
Weaving in your property’s story into your communication strategy, to emotionally connect to your guests.
Taking it one step further, learn what goes into creating a visual brand for your property and how it elevates the lodging experience for your guests...
You’ll gain knowledge on…
Creating a consistent and on-brand visual identity, from a logo, color scheme, and more.
Incorporating printed pieces that are ‘on-brand’ for high touch points in your client experience.
Leaving a lasting impression on your clients with a small gift, and how to brand it.
The Elevated Lodging Experience Workbook walks property owners through a complete branding process, and how to implement key points immediately in their guest experience.
You’ll learn expert advice from three industry professionals who specialize in the hospitality industry, so you can reach more clients by creating a memorable and timeless brand around your property.
After working through this workbook, you won’t need to Google how to create a “stand out” property or ask friends and family for their opinions. You’ll have the best resource to elevate your lodging experience and the know-how to do it on your own!
“In our AirBnb journey, we were stumbling upon a lot of things that worked for us... by accident. This Workbook brings a method to the madness! Little things make a big difference in helping you stand out from the crowd.”Annabelle (AirBnB Host)
“The approach is perfect to create a vacation haven for the guest! Wish we had insights like this sooner. ”Amy (Beach Condo Host)
“This is the secret sauce to experience design! ”Jan (AirBnb Host)